Enjoy better golf with our professional golf coaching


We coach, we fit, we care We coach, we fit, we care

Our added value to you

After spending years honing our skills and working closely with club golfers like you, we're confident that we can lend a helping hand wherever your game needs a little fine-tuning.

As your PGA Professional team, we deeply care about your golf game and the happiness it brings you. That's where the philosophy of We Coach, We Fit, We Care comes into action – our approachable team is always ready to listen to your concerns and help you make positive changes that bring success on the course.

Find out more

PGA Professional tuition at Taunton & Pickeridge is provided by Club Professional Jason Avery & his team of PGA Professionals, and is available to book through the Pro Shop.

Why Coaching?

All abilities are catered for, from beginners right up to established low handicappers. At T&P we have the facilities to work on all elements of your game, including a covered teaching bay to allow coaching in all conditions and a great short game area with two greens.

Video analysis using the latest computer software is available, as well as access to the latest techniques and training aids from golf's leading instructors. Details of Jason & the teams basic lesson packages are detailed in the lesson pricing. 

Here at Taunton & Pickeridge, we are extremely proud to run a hugely successful Academy programme, helping to introduce new players to the wonderful game of golf.

This year-round programme of golf coaching ran by Head Assistant PGA Professional Ali Williams is tailored to the needs of specific groups such as new adult beginners, juniors, ladies or older players. In each case, the aim is to introduce the game and enable the player to feel comfortable and confident in the company of other learners.

To that end, we have developed a simple “golfer’s pathway”. This system allows players to see how they may progress from beginner to competent golfer and also to explore what membership and coaching options may suit them during this process.

Lessons will cover:

  • Golf Fundamentals
  • Swing Basics
  • Short Game
  • Long Game
  • Course Management

Our Staff

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Jason Avery - Head PGA Professional

Jason is the Head PGA Golf Professional at Taunton & Pickeridge Golf Club. Offering a well stock shop, coaching and custom fitting service. Exceptional customer service.

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Ali Williams - PGA Professional

Ali has been a member at "T&P" since 2003 when he took up the game age 13. He successfully represented the club at all levels from juniors through to men's first team. Upon turning professional, Ali undertook the position of Assistant professional at Tiverton Golf Club in Devon and began his PGA training under Alistair Welsher. Ali returned to T&P in March 2017 in his new position.

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James Keitch - PGA Professional

James joined the T&P Team in May 2018. As an amateur James represented Somerset and represented Richard Huish College in the Intercollegiate tour, finishing inside the top 20 on the Order of Merit in his final year, as well as competing in Somerset Junior and Men's Order of Merit events. In August of 2011 James turned Professional starting his PGA training to follow in his father's footsteps also a PGA Pro. James became PGA qualified in early 2015, in this time James has built up a strong reputa

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